Instagram Ads Vs Facebook Ads: Which Is Better For Your Brand?
Instagram Ads Vs Facebook Ads: As a digital marketer, we consider making social media campaign and nowadays social media Marketing is booming and our job is to tell you which platform is better for your brand.
In Social media marketing, there are two major social media platforms Facebook And Instagram
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| Instagram Ads Vs Facebook Ads |
Which Platform Gives You The Better Engagement?
Facebook has over 60 million Business Pages and has plenty of audiences with the age group of 16 to 65 it's very easy to find your niche audience over there.
But unfortunately, Facebook Have Only 32% Of engagement rate but Facebook is one the oldest Social Media Platform which has a ton of audience World Wide
But on the other hand, Instagram has 68% engagement rate, and 80%, users follow businesses on Instagram and engage with them on a daily basis.
Now It Depends on Your Business And Brand What Are you Looking and Doing.
Example: If You're Branding Beauty And Skin Care Products On Instagram Then You Have a High Chances Of Getting Success Because Instagram Have Young Audience And Everyone Out There Wants To Look Beautiful.
If You're Branding Products Like Joint Pain Capsules, HouseHold Product On Facebook Then You have a higher amount of possibility to get success because Facebook Have Both Young and Old Audience Who can Interact With You More.
I personally Recommend Instagram For Band And Business Because Instagram Has a Youth Audience Of 16 To 25 Who Can Connect With You More And Also Can Get Influence Very Easily.
Note: For Video Ads Facebook Will Be the Best Platform
And For Photo Ads Instagram Will Be The Best practice to Invest In.
Types Of Facebook Ads
In Facebook, there are 10 types of Ads :
- Video Ads
- Image Ads
- Collection Ads
- Carousel Ads
- Offer Ads
- Lead Generation Ads
- Slideshow
- Post Engagement
- Event Response
- Page Like
Types Of Instagram Ads
In Instagram, There Is 4 Type Of Ads:
- Stories Ads
- Photo Ads
- Video Ads
- Carousel Ads
Stories Ads Are More Effective Than Feed Ads.
Stories Ads Have 23% Higher Convention Rate And Have 78% More Clicks Than Feed Ads.
Cost And Budget
In Facebook Ads, The average CPC (Cost Per Click) Is $0.27 Which Is 20.4 INR And CPM (Cost Per Thousand Impression) Is $7.19 Which Is 545 INR And That Any Cheap.
There are 5 factors that can increase the cost of your ad:
- Your Industry
- The Audience you're targeting
- Your bid
- Ad Placement
- Ad Quality
In Instagram Ads, The Average CPC Is $1.41 and CPM Is $7.91 Which Is Most Costly Than Facebook.
But It's Still Relevant To advertise on Facebook And Instagram Because It Gives You High Amount Of ROI
But You Need To Be Smart In This Business Because If any Chance The Ad Goes Wrong Then You Can Get Bankrupt.
Tips That Will Help You Build A Nice Social Media Campaign:
- Start With A Clear Goal
- Conduct A Follow Up
- Focus On One Platform
- Compile Your Audience With Creative Post
- Tie-up With Influencers To Get More Reach.
On Instagram Over 800 million monthly users are active and More Than 60 million Photos are Posted each day. On Facebook, There Are 2.375bn billion monthly active users and 1.49 billion daily active users.
Wrapping Up
So Both The Platforms Are Best For Brand And Businesses Advertisement Now it's up to You How you pick Your platform to grow your business. Both The Platform Can Give You High ROI If You Pick Your Platform Wisely. You Can Run Your Ads On the Platform But First You Need To figure Out Which type of audience you want to show your ads to. Make A Nice Strategy For Your Campaign And Make It A Success.
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